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If you're an internet marketer, your homepage
(or any landing page to which you direct traffic from Adwords
or a mailing to an email list), is a sales
letter.
This page has one, highly focused purpose,
which is to arrest and hold the attention of your visitor, and
manipulate them to the point where they click through to your order
page.
This page will often be the ultimate destination
of your visitor's search, and the copy needs to build a compelling
and detail-rich case as to why one click through to your order
page will bring your visitor a good value solution to whatever
he or she believes their problem to be.
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