HTML Email is the unexploded landmine of direct marketing.
It sits silently in a recipient's inbox waiting to explode
your message in their face the moment they click it open.
Combined with imaginative use of mailing data, a cunning
Subject line followed by an arresting headline and a powerful
call to action will flood your landing pages with customers within a few
minutes of going out.
It's crucial to land people who click the links in your
email on an appropriate (and usually tailored) landing page, however.
(If your site doesn't have such pages, do take a look at my
Short
Web Landing Page, and take advantage of the special deal on commissioning
the 2 items together.